Ms. Lopez said that on Depop, most of her interactions with customers were only when they wanted to buy something. But on Instagram, she said, she can share more personal moments in her life through features like Stories — which people use to post photos and videos that disappear after 24 hours — so “people realize Buy from who I am and who they are.”
Ms Lopez still spends most of her time on Deep, where she has 30,000 followers, while she has less than 1,000 on Instagram. Her best-selling item, a $58 mesh halter top with embroidered flowers, went viral on Depop this year, winning her shop praise from customers in comments and reviews.
Other Gen Z designers are spending less time on their Depop store these days. Desireé Zavala, 23, from Caguas, Puerto Rico, branched out on Instagram after selling her dip shop last year. Conscious brat, sagged. (The store’s name is a nod to Bratz dolls.)
Ms Zavala said she now prefers Instagram, where tools like Rails, which allows users to create short video montages, has allowed her to solicit feedback from users, show off outfits and tease new items. She said she wasn’t able to interact with customers like that on Depop.
Depop “looks like social media, but it doesn’t feel like social media to me because I don’t feel like I can connect with anyone there, so it’s just strictly business,” she said.
Ms Zavala has around 14,000 followers on both Instagram and Deep. While 90 percent of his sales come from Depop, his Instagram feed is lively. She recently posted a photo of herself in a red and black lace camisole, captioned “HOT GotH SumMer,” garnering nearly 3,000 likes on Instagram and just over 100 likes on Depop.