Inside the Apple Store Battle for Union Representation

Inside the Apple Store Battle for Union Representation


Apple has hired an employment law firm, Little Mendelssohn, to end Labor Push. It has also provided talk points for store managers, including that the alliance could result in fewer promotions and inflexible hours, as previously reported. Deputy. And last week, its leaders urged employees not to unite and said they would raise wages from $ 20 to $ 22 an hour.

“I am concerned about what it would mean to put another organization in the middle of our relationship, an organization that is concerned about Apple or our business,” said Derridry O’Brien, senior vice president of retail at Apple. Doesn’t have a deep understanding. ” Video was sent to many of the company’s approximately 65,000 retail employees. This video was previously reported by the edge.

Apple spokesman Josh Rosenstock declined interviews with Cumberland Mall store managers Ms. O’Brien and Alex Bruce, about 10 miles from downtown Atlanta. And employees who are on the fence or against union pressure were reluctant to speak to the New York Times.

In a statement, Mr. Rosenstock said the company has provided a number of benefits to retail employees, including health care, tuition reimbursement and family leave. “We value everything we bring to Apple,” he said.

Apple has withstood union pressure, with even online orders diminishing the value of its stores. According to Loop Ventures, a firm specializing in tech research, about 6% of Apple’s sales come from its retail outlets, which is about half of what it was before the epidemic.

Despite the stores’ declining financial importance, employees like Ms. Rhodes see them as a physical connection to Apple’s wider world. He started working at Apple because he loved its products. He bought his first iPhone at the age of 16 with money working at a McDonald’s. She became obsessed with the company, watching hours-long product events to cater to the growing interest in “the way they worked”.

In 2018, he impressed a store technician with his knowledge of the Apple Watch, prompting a manager to persuade him to apply for a job in his hometown of Louisville. A bath and body work and a Pandora’s Jeweler.

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