The Disney Star won the prestigious IPL Indian subcontinent TV rights for Rs 23,575 crore, while Viacom 18 won the digital rights in a media rights auction on Monday with a bid of Rs 20,500 crore. BCCI is ready to laugh at the bank after selling its IPL TV and digital rights to the subcontinent for a combined amount of Rs 44,075 crore, making it one of the richest institutions in the sports world. ۔ Star has retained the Indian TV rights of the IPL for the next five years while Ycom 18 has got the digital rights. With these bids, a broadcaster’s monopoly in the IPL will end, a senior BCCI official told PTI on condition of anonymity.
According to the information received, Package A (TV rights of Indian subcontinent) for 410 IPL matches in five seasons from 2023 to 2027 sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game. ۔
However, it is the digital rights of the Indian subcontinent that stole Thunder with Rs 50 crore per game being offered by Viacom18 (along with Ode Shankar and James Murdoch’s Lopa Systems), when starred He was challenged as the winner of Package A.
Package B earned Rs 20,500 crore and thus BCCI as a whole is now richer than Rs 44,075 crore after selling both the packages.
When the auction stalled the next day, an additional Rs 2,000 crore was bid for Package C, a select non-exclusive digital rights deal. The auction, which is on its third day, will resume on Tuesday with Package C.
So far, the board has raised a staggering Rs 46,000 crore, which is two and a half times the 2018 auction price of Rs 16,347 crore.
As predicted by PTI, the final price will be around Rs 47,000 crore to Rs 50,000 crore.
The base price of the TV was Rs 49 crore while the digital rights were Rs 33 crore.
A BCCI official told PTI, “We have already reached the mark of USD 5.5 billion after selling two packages. An increase of 51% over and above the base price is unusual. “
“The bidding is done at 6pm today and we are currently auctioning Package C, which has 98 games in the non-exclusive digital category for five years. 18 in the first two seasons, 20 in the next two and 24 in the last season. Then there’s Package D, which is TV and digital overseas rights. ” The interval of 410 matches in five years is as follows: 74 matches each in 2023 and 2024. In 2025 and 2026 it increased to 84 matches and in 2027 to 94 matches.
According to e-auction rules, owners are given a secret code by which they can bid. BCCI has no idea about the code of companies bidding for any of its officials and employees.
The bidding started with an increase of Rs 5 million during the initial period and once the winner of Package A challenged the highest bidder of Package B, the incremental bid was worth Rs 10 million.
No BCCI official could confirm who won the two packages.
Sony and Walt Disney (the star) are thought to be fighting for the rights to the TV show. Market sources said that Reliance-owned Viacom18, which has formed a consortium with Ade Shankar and James Murdoch’s Lopa Systems, is said to be in the field for Package B.
Viacom has won Package B and will work hard on Package C as the broadcasters would like to retain their feature and losing a small package of marquee matches to another company would not be a good business move.
Package D, which has a base price of Rs 3 crore for overseas TV and digital rights, will be a strong contender in Zee, which has been featured in the auction of former BCCI CEO Rahul Johri.
“If Atom and Zee can win Package D and if Sony has won Package A, the Zee-Sony partnership will make a fresh start. But let’s wait until tomorrow,” said a source involved in the auction process. Said.
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