IPL Media Rights (TV and Digital) For 2023-2027 Cycle Sold For Over Rs 43,000 Crore: Sources

IPL Media Rights (TV and Digital) For 2023-2027 Cycle Sold For Over Rs 43,000 Crore: Sources

The media rights of the lucrative Indian Premier League (IPL) for the next five-year cycle from 2023 to 2027 are currently being fiercely contested among some of the country’s leading sports broadcasters. According to sources, Haq’s package A and B, which includes TV and digital, has been sold for a whopping Rs 43,000 crore. This makes the value of every IPL match more than Rs 100 crore, which is never heard in Indian sports.

The story may take a turn for the worse as Media Rights Package A and B have been won by two companies. And according to the latest information from sources, it has been revealed that the winner of Package A is going to challenge the winner of Package B, which is looking to acquire the entire TV and digital rights.

NDTV sources said on Friday that global retailers Amazon had already dropped out of the Indian Premier League’s media rights auction.

Star India had in September 2017 knocked out Sony Pictures to acquire the media rights of the Indian Premier League for the 2017-2022 cycle with a bid of Rs 16,347.50 crore. With this deal, the cost of an IPL match was about Rs 55 crore.

In 2008, Sony Pictures Network won the media rights to the IPL for a period of 10 years with a bid of Rs 8200 crore. The global digital rights to the IPL were awarded to Navi Digital in 2015 for a period of three years at Rs 302.2 crore.

Promoted.

This year the tournament was expanded from eight teams to ten teams, including the Gujarat Titans and Lucknow Super Giants from the 2022 season. The Gujarat Titans won the tournament in their first season last month.

(With agency information)

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