Just days after the BCCI raised more than Rs 48,000 crore for the media rights of the Indian Premier League (IPL) for the 2023-27 cycle, former IPL chairman Lalit Modi Giving an exclusive interview to V, he said that IPL will become number one. 1 sports league in the world. “In the next round, the value of IPL media rights will double again. The IPL will soon overtake the NFL and become the No. 1 sports league in the world, ”Modi told NDTV.
“The number of spectators is now probably the highest in the world in terms of the number of spectators and the attraction to the game of eyeballs. I’ve always maintained that, and everyone laughs at me for coming. PL is proof of recession. It’s really coming up. Be true. We’re getting newer and newer fans. But we have to be careful going forward. Because the younger group is mostly digital, that’s it. Due to that, the value of digital rights has skyrocketed but they have not been experienced. It has been very good in India today. “
Modi was the first chairman and commissioner of IPL. He was instrumental in running the league from 2008 to 2010. He was also the Vice President of BCCI from 2005-10.
“This is the number of fans who have done this (increase in the value of the IPL). I have always said that it will double in three or four years,” he said. The value of will double, from the previous cycle it has increased by 98%, from the previous cycle to this cycle it is 98% and I am telling you that we will move forward in the next cycle, it will double again, “Modi said.
“It will definitely go ahead and I have always said that IPL will soon become the No. 1 sports league. It all depends on the invention of OTT platforms through digital rights.
Modi left India in 2010 amid allegations of tax evasion, money laundering and proxy ownership and has been living in London for the past few years. The Enforcement Directorate alleges that it manipulated the process of assigning broadcasting rights to the IPL in 2009, allegedly in exchange for a kickback of over Rs 125 crore.
“It (the IPL) has really managed to do that (Clean Up Act). It is moving in the right direction in which the Gujarat Titans performed tremendously in the first season from the start. Now there is no fixing and It has taken a new turn, “he added.
Disney Star retains TV telecast rights in IPL media rights e-auction with bid of Rs 23,575 crore. “I am pleased to announce that STAR INDIA has won the rights to India TV with its bid of Rs 23,575 crore. BCCI Secretary J Shah wrote in a tweet.
Viacom18 has acquired digital rights with its winning bid of Rs 23,758 crore. India has seen a digital revolution and has immense potential in this field. The digital landscape has changed the way cricket is viewed. Has been a major factor in growth and Digital India Vision, “Shah confirmed in another tweet.
Reliance’s Viacom18 acquires package C rights with a winning bid of Rs 3,258 crore. As a result, Viacom, which paid Rs 20,500 crore (Rs 50 crore per match for 410 matches) and acquired Package B rights, paid Rs 23,758 crore for the entire bouquet of digital rights.
Package D, which included the rights of the rest of the world, won the bid of Rs. 1058 crore.
In the end, it was the BCCI that made its way to the bank, earning a total of Rs 48,390 crore for packages A, B, C and D.
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