Viacom 18, Disney Star Among 4 Firms Shortlisted For IPL Media Rights: Report

Viacom 18, Disney Star Among 4 Firms Shortlisted For IPL Media Rights: Report

Image of IPL trophy.© BCCI / IPL

The much-awaited media rights auction for the Indian Premier League is expected to see four bidders, including Viacom 18, Disney Star, Zee and Sony. Successful bidders will have the rights to broadcast the match. The e-auction for media rights from 2023 to 2027 will take place on June 12. “Four firms have been shortlisted for bidding as they have submitted their final bids and we will announce the winner soon. Among the four shortlisted firms are Viacom 18, Disney Star, Sony and Zee. A source told ANI.

There are four specific packages that will be e-auctioned or 74 games per season for a period of five years from 2023-2027 in which the number of matches in the last two years will be increased to 94.

This process is further divided into four packages (A, B, C and D). Package A is exclusively for TV for the Indian subcontinent, while Package B is exclusively for digital grouping for the region.

Amazon withdrew from the race for the Indian Premier League’s media rights auction, leaving the field to its rivals, including the Walt Disney Company, which owns Disney-Star, and Mukesh Ambani’s Reliance Industries Ltd. Via Viacom18 / Reliance

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Many big names in the entertainment industry have come forward to take over the media rights of the mega event, but according to sources in the Board of Control for Cricket in India (BCCI), one of the country’s industrial houses could win the bid as they Has expressed a desire. Has been interested in the league for a long time and is also a part of the league.

As the league grows and grows in value each year, the current media rights are expected to end with a larger number. Current bidders will acquire the rights to broadcast the league for a five-year period, starting in 2023 with the 16th edition of the tournament and ending in 2027.

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