Viacom18 Bags Packages B And C As IPL Digital Rights Rake In More Than TV: Sources

Viacom18 Bags Packages B And C As IPL Digital Rights Rake In More Than TV: Sources

This has been a big payday for the Board of Control for Cricket in India (BCCI) as the lucrative media rights of the Indian Premier League have added to the billions expected for the cricket board. After the fate of all major packages A (TV rights) and B (digital rights) was decided on Monday, the broadcasters slammed it for Package C, which contains an agreement on selected non-exclusive rights.

Reliance’s Viacom18 acquires package C rights with a winning bid of Rs 3,258 crore. As a result, Viacom, which paid Rs 20,500 crore (Rs 50 crore per match for 410 matches) and acquired Package B rights, paid Rs 23,758 crore for the entire bouquet of digital rights.

Viacom18 has acquired digital rights with its winning bid of Rs 23,758 crore. India has seen a digital revolution and has immense potential in this field. The digital landscape has changed the way cricket is viewed. Has been a major factor in growth and Digital India Vision, “BCCI Secretary J Shah confirmed in a tweet.

That number is slightly higher than what Disney Star paid to retain its TV telecast rights (Rs 23,575 crore), as confirmed by BCCI Secretary J Shah in his tweet.

The big headline of this IPL media rights auction was the emergence of Digital as the big brother, as it surpassed the amount paid for TV rights. The value of each IPL match based on these numbers is currently a little over Rs 115 crore.

Package D, which included the rights of the rest of the world, won the bid of 1058 CR.

In the end, it was the BCCI that made its way to the bank, earning a total of Rs 48,390 crore for packages A, B, C and D.

“I am happy to announce that STAR INDIA has won the rights to India TV with its bid of Rs 23,575 crore. Since its inception, the IPL has been synonymous with growth and today is the day of the red line for Indian cricket. It is now the second most valuable sports league in the world in terms of value per match! ” Shah tweeted.

“Now is the time for our state associations, IPL franchises and the IPL to work together to enhance the spectator experience and ensure that our biggest stakeholder – the ‘Cricket Fans’ – is well cared for. And use the proceeds from the BCCI IPL to strengthen our domestic cricket infrastructure, starting from the grassroots, infrastructure across India. Will be used to promote and enhance facilities and improve the overall cricketing experience.

That’s almost three times the amount it received in the last five years for media rights as Star paid Rs 16,347.50 in September 2017 to win global rights (TV and digital).

“We made disciplinary bids with a focus on long-term value. We chose not to go ahead with digital rights because of the cost required to secure this package. For us, the Walt Disney Company’s powerful To showcase global brands and famous storytelling as well as Disney Star’s impressive collection of local original content to millions of viewers in India, “said Rebecca Campbell, Chairman, International Content and Operations, Walt Disney Company. In a statement


In 2008, Sony Pictures Network won the media rights to the IPL for a period of 10 years with a bid of Rs 8200 crore. The global digital rights to the IPL were awarded to Navi Digital in 2015 for a period of three years at Rs 302.2 crore.

This year the tournament was expanded from eight teams to ten teams, including the Gujarat Titans and Lucknow Super Giants from the 2022 season. The Gujarat Titans won the tournament in their first season last month.

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